Our story

Everybrandstartssomewhere.OursstartsinPerth.

BLACK CAT is being created by people already involved in the Australian TCG community. We saw an opportunity for another kind of accessories brand. Not the biggest. Not the cheapest. One that makes genuinely good products, charges sensible prices and actually involves the people using them.

01Why now

Australian TCG has never been busier. More players, more sellers, more stores, more product moving through more hands than ever. That growth created room for a new kind of accessories brand — one built with the scene instead of shipped at it.

02Why TCG

Because we're already in it. We play, we collect, we buy the gear, and we've had the sleeves that split and the deck boxes with lids that give up after a month. We know what annoys people because it annoys us.

03Why Perth

It's home. Perth gets treated like an afterthought in Australian retail, which is exactly why starting here matters. Local stores, local events, local feedback first — then WA, then the rest of the country.

04Why BLACK CAT

A black cat is the thing people are supposedly meant to avoid. We liked that. Independent, a bit superstitious, nine lives, quietly confident. It gives us a visual language we can build a real identity around instead of another logo made of triangles.

05Why community

Because we can't out-spend anyone, and we don't want to. What we can do is ask, listen and change things. Prototype feedback, colour votes, product votes, store input — the community shapes the range, and gets credit for it.

The path

Ideatoshelf

  1. 01

    Idea

    Done

  2. 02

    Community

    Now

  3. 03

    Prototypes

    Next

  4. 04

    Test Crew

    Next

  5. 05

    Founding Campaign

    Planned

  6. 06

    Production

    Planned

  7. 07

    Perth

    Planned

  8. 08

    Australia

    Planned

This page will keep changing, because the story is happening right now.

Nothing here is finished. Products are in development, the Founding Campaign is being prepared, and the first stores haven't been announced.

Join the Founding Crew