Roadmap

Fromidea→shelf.

Where BLACK CAT actually is, updated as things move. Phase 01 is where we are today — everything after it is planned, not promised.

Ten phases
  1. Phase 01CURRENT

    Foundations

    • Brand
    • Business structure
    • Supplier research
    • Community building
  2. Phase 02PLANNED

    Prototypes

    • Samples
    • Materials
    • Packaging
    • Initial testing
  3. Phase 03PLANNED

    Test Crew

    • Players
    • Collectors
    • Sellers
    • Stores
  4. Phase 04PLANNED

    Founding Campaign

    • Pre-launch
    • Campaign
    • Funding
  5. Phase 05COMING LATER

    Production

    • Manufacturing
    • Quality control
    • Freight
  6. Phase 06COMING LATER

    Fulfilment

    • Founders receive BLACK CAT products
  7. Phase 07COMING LATER

    Perth

    • Build the home market
    • Local retail expansion
  8. Phase 08COMING LATER

    WA

    • Build statewide support
    • Regional WA stores
  9. Phase 09COMING LATER

    Cross the Nullarbor

    • Interstate Founding Members
    • Founding State Stockists
    • Original 10 per state
  10. Phase 10COMING LATER

    Australia

    • National retail network
    • National community network

Phases 07 → 10

Perth started it.
WA backed it.
Australia took it further.

Crossing the Nullarbor is its own phase. BLACK CAT Founding States records the founders and stores who take the brand into each state and territory.

Explore Founding States
PERTHWASANTQLDNSWACTVICTAS

Hover or tap a state to see its founding positions.

Timing isn't attached to these phases yet. Supplier quotes and sample lead times decide the calendar, not us.

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